How to Optimize PPC Campaigns With Performance Marketing SoftwarePPC optimization is the process of analyzing and altering campaign settings with the goal of improving key metrics like click-through rate and conversion rate. These improvements help to drive a higher return on ad spend.Maintaining a quality keyword list is essential to increasing ad

How to Optimize PPC Campaigns With Performance Marketing SoftwarePPC optimization is the process of analyzing and altering campaign settings with the goal of improving key metrics like click-through rate and conversion rate. These improvements help to drive a higher return on ad spend.Maintaining a quality keyword list is essential to increasing ad